What you can label
- Wine bottles: Bordeaux 750ml and Burgundy 750ml, with an optional back label.
- Round jars: 250ml, 375ml and 500ml.
- Your own container: wine bottles from 60 to 100 mm across and 200 to 360 mm tall, and jars from 45 to 130 mm across and 50 to 200 mm tall.
You set where the label sits on the container, and each label opens in the editor at its real size. See all label sizes.
Front and back labels
Packaroo makes front labels, with an optional back label on wine bottles. They are two separate pieces, common on wine and spirits, and leave the bottle visible at the sides.
On a jar with a curved shoulder, keep the label on the straight part of the wall, or it will wrinkle.
Materials and finishes
Paper labels are the default and take foil and embossing well; textured wine stocks are popular. Film labels, white or clear, resist water and ice buckets. Clear film gives a no-label look but needs white ink behind the colours.
In Packaroo, label layers take gold foil, silver foil and spot gloss, plus label effects: emboss, deboss, high build, spot matte varnish and metallic ink. A white ink plate can print under the artwork for clear film. Each one exports as its own plate. More on print finishes.
What your label printer gets
A spec pack with the label artwork at true size on its dieline (the cut shape), bleed and safe area, each finish or effect on its own plate, 3D renders on the bottle or jar, and a spec sheet. Most label printers cut from a roll, so ask them for the gap between labels and the roll direction, and add it to the supplier notes on the spec sheet.